You better make sure your site loads and performs on a smartphone. 51 percent of U.S. online shoppers cite slow site loading times as the top reason they abandon a purchase. You simply can’t ignore mobile. Almost a quarter of online sales are on mobile and that trend is growing fast. According to Adobe Digital Insights, visits from mobile to large retail sites increased 66% since 2015, with 54% of visits coming from mobile In the 2nd quarter of 2017, up from 33% a year ago.
How does your store perform on your smartphone?
Try buying on your D2C store on your smartphone. How easy was it to drilldown or to find products? Was it quick and easy to checkout? Were there any hiccups? Even if you are happy, there is always ways to improve the experience. Talk with your developer about making the purchase process quicker and easier. The effort can make a big difference on the bottom-line.
Even if your customers do not use their smartphones to make the purchase, they probably are visiting your mobile website for research. Over half of consumer retail product research is done on smartphones.
To know how well your site loads on smartphones, use the Google Mobile Site Speed Test.
Google wants websites that perform fast on mobile
To add motivation to take steps so your site load fast on mobile, you should know that site load time is a factor in Google’s search algorithms. Mobile site speed impact all search results - both on mobile and on desktop – because Google is now using mobile search results for all search results.
There are many factors that can cause a slow-loading website, such as an inadequate web server or images not optimized for the web. Fixing slow websites can take a lot of time. Just remember when doing a cost benefits analysis -you will lose sales as long as your mobile website loads slow.
If you are not sure, ask an expert
If you want an independent objective analysis of how well your D2C performs, contact epower at home. We do not build websites so we are objective about how well a website and shopping cart are built. Instead we focus on driving traffic and buyers to e-commerce stores. We have plenty of experience identifying what impedes sales.