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International Housewares Association

working with epower at home™ to educate and empower the industry since 1999

We're on a mission, together...

Back in the days of Tuscan kitchens, McMansions, bean bag chairs, and oil rubbed bronze everything , the International Housewares Association was looking for an SEO partner to secure search visibility and organic traffic to their website. In 1999, we answered the call and became IHA’s trusted online marketing partner. What started as an SEO program has grown into a stronger, more integrated digital marketing partnership through the years.

Beyond our work as IHA’s digital marketing agency, we also support the association and IHA member brands by:

  • Staffing the Social Media & Digital Marketing Center at the International Home + Housewares Show. We’ve been attending the Show since 2009 , offering attendees free consultations with our team. Whatever online marketing questions you have, the IHA brings us to the Show to provide answers!
  • Sponsoring the annual CHESS event. Every October, the Chief Housewares Executive SuperSession is held, offering senior-level housewares industry leaders the chance to take part in keynotes, panel discussions, networking opportunities, and a great steak dinner!
  • Providing free webinars . We’ve had the opportunity to present on a variety of digital marketing topics through the IHA’s Webinar Wednesday series!

From Derek Miller, President at IHA:

"The team has been quite valuable in helping IHA develop online marketing strategies and corresponding campaigns. Not only are they extremely knowledgeable, they also are dedicated to make sure that the marketing programs are successful. Their day-to-day oversight and execution allows us to refine and adapt to better meet our short, mid and long-term goals." 

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