You can market your products without buyer personas. You can even sell products without buyer personas. But how good is your marketing if you don't know exactly who you're marketing to? How many more products could you be selling if you were speaking directly to your target market? Buyer personas help you do just that. They make your marketing more effective and help you sell more products. Use our free worksheet to start crafting the personas your brand deserves.
You're almost there...
Why you need great personas:
They keep your marketing efforts focused and purposeful.
They provide valuable insight + a shared understanding for your whole team.
They let you connect + engage with your audiences in more meaningful (effective) ways.
You'll uncover how your customers spend their time, so you can target your efforts.