Top off your coffee, grab a snack, and get ready to take your social content to the next level with creative, visual content marketing!
Read it all below, or download a copy to read offline or later, your choice!
For too long, social content meant text-heavy, long-winded posts on Facebook and 140 character Tweets full of abbreviations and emojis just to squeeze everything in. Marketers were more focused on character counts than message points. Audiences were skimming, or ignoring most brand posts.
Gone are the days we can get away with just pushing out content. You need to add some color and life to your copy if you want it to resonate. Brands have been improving their content delivery when it comes to visual content, but audiences expect more from the home and housewares industry. Your consumers expect you to make their living spaces better, and probably more beautiful. Your content needs to build on those expectations and foster that trust.
Looking for some ideas on how? We’ve got your back!
This is an obvious one, right? Images are eye catching, compelling, and break up text heavy posts. The images you choose on your social channels need to be compelling and relevant! Stock photos should be used as a last resort. You have access to your products, take the time to stage some lifestyle and editorial photo shoots to build a database of beautiful images.
Don’t just rely on your own cameras, encourage user generated content from your fans, using your products in their homes. This adds another layer of authenticity and connection with your brand. It also saves you some time and resources!
Again, seems like a no-brainer, right? But we talk to a lot of brands, and almost all of them report feeling behind when it comes to video marketing. They know they should be doing it, but aren't’ sure how to get started, or if it will really work for them. We’re here to tell you three really simple things about video marketing: Yes it will work, yes you have something worth saying via video, and yes your audiences care. Your products solve problems, right?
Video is a great platform for presenting the common problems your audiences face, then showcasing how your products address and solve those issues. You also have access to the behind the scenes professionals consumers would love to get to know. From product designers to trend forecasters, sourcing professionals and brand managers, give people a reason to love your brand by showing them first hand all the work that goes into making the products.
What’s a brand to do when there’s a lot to say, but you’re trying to keep things short and sweet? Craft the perfect infographic, of course! Infographics are a great way to showcase your data in a visual story. Easy to absorb, and even easier to share, infographics are an important piece of any brand’s visual content marketing.
Keep your layout and design true to your brand’s aesthetic, and your data and stats accurate and relevant for a really impactful infographic. What are the different types of infographics to put together for your brand?
Do you have more information than you could possibly fit into an infographic? Think about putting together a webinar or presentation, instead. You know you’ve got the story to tell, and webinars or presentations give you a fun new outlet to distribute that information. Turn that infographic into artfully digestible slides, or get someone in the office that’s comfortable in front of people to record a webinar and provide even more insight.
Keep the design and tone of your webinar or presentation really consistent with the rest of your brand, and have fun with the project! You want to create a final product people find useful and engaging, so they remember both the information you’re presenting and your brand down the line.
Are you targeting retailers through your social content? Looking for increased distribution or just educating your partners? Presentations are a great way to do that, SlideShare (a professional content sharing community) receives 500% more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn.
When used correctly, GIFs are super-fun and super-effective. When someone doesn’t have time to watch a whole video, a GIF is a quick, fun way to draw them in, especially on your social channels. Think of your GIFs as an ice breaker, and know that they have been shown to increase engagement on the social channels. Don’t overuse them, but give them a regular spot in your social content line-up.
As GIFs have become more and more popular, the social channels have responded, making it easier than ever to include in your content. Use popular GIFs that are relevant to your content and align with your brand, and create your own featuring products, brand spokespeople, etc. with free tools available!
Our favorite is Giphy, but play around with others and find the one that works best for your team!
There are so many ways to make your content more impactful through great visuals, we’re just scratching the surface with these five formats! The important thing for your brand is to find the right balance of text and visuals that your audience connects with. The better you know your target audience, the easier it will be to create the perfect mix of content types for them!
Don’t forget to pay attention to your analytics once your content has been posted, which Tweet formats get the most RT’s? Which Facebook posts generate the most conversation? Find what works for your brand, and then do more of that. Pretty simple, right? Content marketing across channels can and should be a time consuming, never ending campaign. Luckily, it should be fun, give you the chance to showcase all the best qualities of your products and brand, and can have a huge impact on your bottom line!
Happy content crafting!